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Story Behind the Name

We wanted to choose a name that had meaning for us, and described our store.   Justin swam competitively for 17 years. His best race was the IM (the Individual Medley).   We used the inspiration from a competition swimming pool lane for the logo.  The “I” is the design you’ll find at the bottom of pools for each lane paired with the “M” for Medley and the crosses at the top and bottom are the crosses you tap underwater on the pool wall during a race.  Justin is pictured on the right.

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