Story Behind the Name

We wanted to choose a name that had meaning for us, and described our store.   Justin swam competitively for 17 years. His best race was the IM (the Individual Medley).   We used the inspiration from a competition swimming pool lane for the logo.  The “I” is the design you’ll find at the bottom of pools for each lane paired with the “M” for Medley and the crosses at the top and bottom are the crosses you tap underwater on the pool wall during a race.  Justin is pictured on the right.

a reminder,

Our store is our community, anyone is welcomed inside and we treat each other with respect, love, attention, and compassion. We strive to lead with inclusivity and create a safe space to explore. Thank you for being a part of our community, thank you for being a friend of the shop.